As a seasoned online marketing professional with over 10 years in marketing strategy and business development as well as an MBA degree in E-Marketing and M.S. degree in Economics, Kamila does NOT do anything without developing a thorough business strategy first.
PROPERTY SALES STRATEGY
We don’t just list a property, we MARKET it.
It all starts with marketing analysis…
A thorough analysis of the market and competition allows us to accurately determine the optimum price and sales strategy.
Situation will be re assessed every 30 days.
Selling phase…
PREPPING
- property needs to look its BEST
- professional photographs are a MUST and at least 25 will be used in our ads (25 is the max that Realtor.com allows)
- Open House every Sunday (with a prior Brokers’ preview) until sold (unless you prefer none)
MARKETING (or e-MARKETING)
“96% of real estate buyers are online,” according to National Association of Realtors data.
KJW focuses on Online Marketing.
Key (E) marketing strategy points:
- E-brochure (Emailed to area agents, buyer mailing lists, and all Keller Williams offices)
- E-Cards (Emailed to KJW’s database)
- Dedicated property Website with a Virtual tour (A MUST)
- Web sites used in each and every marketing campaign:
- KJWrealestate.com – Absolutely Unique Placement on KJW site (referring sites included Google and Coldwell Banker after only a week from launching the site!)
- Realtor.com – almost 20MM site visits (400MM page views) a month (National Association of Realtors site)
- Trulia.com – Featured Area – 5MM site visits (80 MM page views) a month (74 MM property records)
- Zillow.com – Featured Area – 9MM site visits (120MM page views) a month (Zillow’s recent data shows that 88% of their users do NOT visit Realtor.com which eliminates cannibalization and creates complimentary reach)
- Social Media (Facebook, Twitter, Active Rain), via KJW profiles and blogs
- Craigslist.org – targeted advertising campaigns
The software we use tracks exactly how many customers have looked at your listing and when.
Fill out a form for a FREE Home Valuation or let us know your criteria for a FREE Competitive Marketing Analysis report.
KJW NEVER REPRESENTS BOTH BUYER AND SELLER IN THE SAME TRANSACTION.
If you haven’t found something you think should be here, PLEASE let us know…




